Chapter 01
Our Early Inspiration
We fight for the user and take inspiration from the early promises made by leading technologists: invisible computing, global human connections, enhanced self-knowledge, expanded capabilities. The chance to be as human as we've ever been. The decision to make the first check-point of design not: will people buy this, but: will people become who they were meant to be through it. That is our design ethic and thinking this way leads to different products, different people, and a different company.